Avoid these personal branding mistakes as an author.

It's not about marketing yourself.

It's not about chasing fame.

It's about defining your identity, earning trust, and unlocking opportunities.

One of my favorite things in the world is gathering people.

I hope to do that in the best and most fun ways as long as I breathe.

To me, that is personal branding: when what you love to do is embodied and shared.

Once shared, it’s up for spreading.