Designing a book cover is just as important as writing the story itself.

This is the first thing your readers interact with and it should be great and resonate to pique their interest.

Get a professional to make this happen, PREMIUM is what we're going for.

Moreover, create a brand around your name. Make yourself recognizable and relatable to your audience.

It's not egotistical - it's strategic.

You like Simon Sinek, you like Adam Grant.
They share the wisdom they have, consistently and have grown massive audiences.

It's not about YOU, it's about THEM.

Finally, leverage social media.

CHOOSE ONE PLATFORM, just one, and go all in on that.

This gives you direct access to your readers, allows you to connect on a more personal level and fosters a community around your work.

Remember, marketing is not about selling; it's about telling stories that resonate with people.

Marketing = Clear Communication

When I ran my printshop, all of my "marketing efforts" were designed to attract schools.

So I spoke to them for free, I invited them to come learn about printing and design, I did workshops, I shared stories on Instagram about all of this work.

This attracted teachers to hire us to do the work.

Today, I do similar work, however, on LinkedIn and with Authors.