Today marks another exciting Author Launch Day, and I'm thrilled to support my friend Kevin Casey's new book, "Unselling."

Over the past two years, I've seen Kevin pour immense energy, resources, and thoughtfulness into this book, shaping it into a masterpiece. His dedication to crafting "Unselling" is truly inspiring.

I personally follow Kevin's advice in positioning myself and my work, and I can assure you, this book delivers. It's not just a great read; it's an invaluable resource that I find myself returning to frequently.

"Unselling" is the perfect gift this holiday season. Whether for yourself or a loved one, it's a book that promises to be a must-read, time and time again.

And don't just take my word for it.

Seth Godin praises it, saying, “You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle.”