🫐Author Branding and Author Positioning

I didn't realize there’s a difference between author branding and book positioning.

They might seem like they're cut from the same cloth, but what sets them apart?

Book positioning? It's like your buddy telling you, "Hey, this book right here? It's just the thing you need." It's all about showing why your book is the perfect fit for someone.

Author branding, though? That's a whole other level.

It's like sitting down with someone and saying, "Here's why you should pick up MY book instead of those other gazillion ones out there."

Think about it. If you're a financial expert or something, why should anyone listen to you and not the other hundred experts?

What's your secret sauce, your unique flavor?

Here's a hard truth, straight up: Nobody really cares about you or your book.

But what they DO care about is what you and your book can do for them.

Your book should be like that answer to a question they've been pondering, and your Author brand?

That's gotta show them why YOU are the one with the right answer.

This is why an author brand takes time and commitment to build just about anywhere.

So, Author branding is about connecting. It's telling your reader, "I've got what you need, and here's why you can trust me."

#risingauthors #gardenwarrior #authors #authormarketing