Do you know your barista's name?

If you're a regular at a coffee shop, visiting daily for a couple of weeks, you'll likely learn more than just their names; they'll recognize you too.

Frequent visits forge a bond. You start learning more about them, and they about you.

This echoes the advice I give to authors who ask me, "Hussein, where do I begin? How do I build my online presence without feeling lost among all the apps, worrying about commenting too much, or fearing that my posts might be annoying?"

I advise, take a step back and breathe deeply. Relax your shoulders.

Begin by questioning why you desire an online presence.

Maybe you don't need one, or perhaps you do—to grow your business. By increasing awareness, you might attract more clients, secure speaking engagements, coaching opportunities, or other ventures.

Remember, you can't assist "people"—that term is too broad, covering all 8 billion on the planet.

In this video, I'll guide you through selecting the right platform, crafting content, and maintaining consistency.

Some insights may surprise you.