If you're a business author hesitating to post on LinkedIn and grow your author brand and voice, remember this:

Just start.

You'll learn 100x more by engaging with your audience and facing challenges than by just thinking about strategies or potential outcomes.

Last year, at this time, I was posting daily videos of me writing my second book and painting videos, sharing a bit about my journey.

I also tested what I wanted to share and what value to add.

Taking that first step to share your insights and connect with others can be more valuable than endless preparation.

Your unique perspective and knowledge are what your audience will value, and the real-world experience of engaging with them will provide the best lessons.