Why You’re Avoiding Your Book (And How to Finally Write It)

Most authors fail before they even start. They get stuck. They overthink.

They avoid the real work.

Today, I’m sitting down with Chaz Hoppy—seasoned ghostwriter, editor, and founder of Cape & Cowl Media—to break down why so many authors struggle, their biggest mistakes, and what it takes to write a book that matters.

Chaz has ghostwritten for Wall Street Journal and USA Today bestselling authors, helped countless experts turn their ideas into books, and worked alongside industry leaders. In this episode, we dive deep into: How to identify your book’s core message (and why most people get this wrong)

The difference between an author and a writer (and why it matters)

The hidden enemy stopping you from finishing your book

The brutal truth about ghostwriting (and why most experts hire one)

The real reason you’re avoiding writing—and how to push through

This conversation is a must-watch for any expert, entrepreneur, or thought leader thinking about writing a book. Subscribe for more insights on publishing, authorship, and building your expert brand.

Connect with Chas Hoppe Here: https://www.capeandcowlmedia.com/